Imagine a future where personal mobility isn’t just about getting from point A to point B—it’s about reclaiming independence, confidence, and joy. That’s the bold vision Strutt is bringing to life, and they’re not waiting until CES 2026 to prove it. In a move that’s as strategic as it is inspiring, the trailblazing startup recently hosted Strutt Day—an exclusive event that gave media and partners a sneak peek at their groundbreaking creation, the STRUTT ev¹. But here’s where it gets even more exciting: this wasn’t just a product reveal; it was a declaration of how technology, when designed with humanity at its core, can transform lives.
Held ahead of its official CES 2026 premiere, Strutt Day was a masterclass in storytelling and innovation. Attendees weren’t just handed a product demo—they were immersed in the why behind Strutt. Founder & CEO Tony Hong shared the company’s origin story, revealing how Strutt was born from a simple yet profound observation: there’s a glaring gap between cutting-edge technology and the everyday challenges people face. This isn’t just about mobility; it’s about creating solutions that are intuitive, safe, and deeply human-centered.
And this is the part most people miss: Strutt isn’t just building a vehicle; they’re redefining what it means to move through the world. Head of Design Barney Mason introduced the concept of Quiet Empowerment—technology that seamlessly integrates into daily life, giving users the freedom to navigate their world with confidence and joy. It’s a philosophy that challenges the status quo, and it’s already sparking conversations. Is this the future of personal mobility, or is Strutt setting the bar too high?
The STRUTT ev¹ itself is a marvel of engineering, built on two game-changing innovations. First, the evSense system: a 360° sensing powerhouse that combines LiDAR, cameras, ultrasonic, and ToF sensors to navigate real-world complexities with ease. Then there’s the Quad-Drive System, a four-wheel architecture designed for smooth, controlled movement across any terrain—indoors or out. But what truly sets the ev¹ apart is its focus on the user. Every detail, from adjustable armrests to joystick placement, is the result of years of research into the lived experiences of mobility users. Does this mark the end of one-size-fits-all mobility solutions?
Attendees didn’t just hear about the ev¹—they experienced it. Hands-on demos showcased its ability to tackle real-world challenges, from complexity to stigma, proving that outdated technology no longer has a place in personal mobility. And the industry is taking notice. The ev¹ has already snagged the prestigious 2025 Red Dot: Luminary award and the 2026 CES Best of Innovation award for Vehicle Technology & Advanced Mobility. But here’s the controversial question: Can a single product truly revolutionize an entire industry?
Strutt Day wasn’t just a pre-launch event; it was a statement. By blending robotics, human-centered design, and a deep understanding of user needs, Strutt is positioning itself as a leader in the mobility market. As Tony Hong aptly put it, “Personal mobility isn’t just about transportation; it’s about confidence, independence, and joy.”
Backed by powerhouse investors like Matter Venture Partners and Vertex Ventures, Strutt is more than a startup—it’s a movement. Incorporated in Singapore, the company brings together global experts in advanced sensing, autonomous robotics, and intelligent design to create solutions that are as smart as they are user-friendly.
So, what’s next? CES 2026 will mark the ev¹’s official debut on the global stage, but Strutt Day has already set the tone. Is this the beginning of a new era in personal mobility, or is Strutt’s vision too ambitious? We’ll let you decide.
Find out more about Strutt’s mission and the ev¹ at https://www.strutt.inc/. For media inquiries, access the full media kit here.
SOURCE: Strutt Inc.
