Get ready to be surprised—Kylie Jenner is officially stepping into the music scene, and it’s already making waves. But here’s where it gets controversial: is this a genuine passion project or just another brand extension? On Monday night, the enigmatic duo Terror Jr released their latest single, Fourth Strike, featuring none other than Kylie Jenner herself. This track isn’t just a random collaboration—it’s a sequel to their 2016 hit 3 Strikes, a song that Jenner famously appeared in the music video for, promoting her Kylie Cosmetics glosses. Fast forward to today, and the song still resonates with her bold alter ego, King Kylie, a persona that’s as edgy as it is iconic.
After the release, Jenner took to Instagram to share her excitement, posting a carousel of behind-the-scenes photos and videos from the recording studio. “AHHHHHH!!!!!! FOURTH STRIKE!!! terror jr ft KING KYLIE!!!!! OUT NOW EVERYWHERE! What is happening!!!” she gushed. She also addressed a decade-old rumor that she was the voice behind 3 Strikes, clarifying, “It wasn’t me (wish it was), so I had the idea to come together for Fourth Strike and it would actually be ME FEATURED!” Her verse in the song is a mix of rap and whisper, with lines like, “One strike, two strike, let me get the mood right. Do it on purpose just to see how it ends,” culminating in a soft, “King Kylie.”
And this is the part most people miss: Jenner’s foray into music isn’t just a side gig—it’s part of a larger strategy to expand her empire. Known primarily for her role in Keeping Up With the Kardashians and her billion-dollar beauty brand, Kylie Cosmetics, she’s now dipping her toes into acting too. Last week, it was announced that she’ll make her acting debut in Charlie XCX’s upcoming film, The Moment, alongside stars like Rosanna Arquette and Alexander Skarsgård. While this news shocked many, Jenner had hinted at her acting aspirations years ago during season seven of her reality show.
Here’s the bold question: Is Kylie Jenner the ultimate multi-hyphenate, or is she spreading herself too thin? As she continues to dominate industries from beauty to music to film, one thing’s for sure—she’s a force to be reckoned with. But what do you think? Is her music career a genuine artistic endeavor, or just another business move? Let’s debate in the comments!
